At SESC Pompeia, MAI presented the Abramovic Method; a series of talks with Abramovic; The Space in Between, functioned as a hub for artists, researchers, and the general public to share ideas and expand their knowledge about performance and immaterial art, and eight Brazilian artists performed during the duration of the exhibition.
March 10 - May 10, 2015
Ayrson Heráclito, Fernando Ribeiro, Grupo Empreza, Maikon K, Marco Paulo Rolla, Maurício Ianês, Paula Garcia, Rubiane Maia
SESC and MAI presented new works by 8 Brazilian artists, the Abramovic Method, and a series of talks. There was a designated space called “The Space In Between,” for free experimentation and collaboration where visitors had the opportunity to explore the directions and limits of immaterial art and performance, as well as other special programming that included re-performances of Abramovic’s work by artist Andrea Boller.

SESC Pompeia is the chosen venue currently being set for TERRA COMUNAL: a lively center for culture, arts and leisure that used to be an old factory of refrigerators, re-designed by architect Lina Bo Bardi in 1977.
It's a place full of visible human energy, with room and soul to host MAI fully, versatile enough to be designed for immaterial art and long durational works.

Terra Comunal was held at SESC Pompeia, São Paulo from March 10 – May 10, 2015


Ayrson Heráclito, Transmutação da Carne [Transmutation of The Meat]
Fernando Ribeiro, O Datilógrafo [The Typist]
Grupo Empreza, Vesúvio [Vesuvius]
Maikon K, DNA de DAN [DNA of DAN]
Marco Paulo Rolla, Preenchendo o Espaço [Filling the Space]
Maurício Ianês, O Vínculo [The Bond]
Paula Garcia, Corpo Ruindo [Crumbling Body]
Rubiane Maia, O Jardim [The Garden]

The Abramovic Method

The Abramovic Method is a series of exercises developed by Marina Abramovic which aim to explore the limits of body and mind. Its practice, detached from the distractions and hurry of the modern world, demands focus and introspection, providing those who engage in it a state of clarity and connection with their own self, something that is increasingly rare in our daily life.Throughout her artistic trajectory, Abramovic has consistently blurred the lines between the observer and the observed in the context of performance. By inviting audience members to participate in the Method, the public takes on both roles. For the Method at SESC Pompeia, Abramovic developed a special series of Transitory Objects for visitors to interact with through three basic body positions: standing, sitting, and lying down. 1.5 tons of minerals, in combination with wood, were used to create chairs, benches, beds and pillows. Each object possesses its own unique energetic properties. In addition to interacting with the Transitory Objects, the public was encouraged to spend time walking in slow motion, decelerating the body, breath, and thought, in order to truly be present.

The Space in Between

In an area of SESC Pompeia Galpão, the space entitled In Between will function as a public square in which artists, researchers residents, and visitors can meet to exchange ideas and expand their knowledge of performance and immaterial art. It will be a spontaneous gathering place where everyone can share their experience. In Between has a schedule for long-durational performances, with presentations from Lynsey Peisinger and performances by Grupo Empreza. Historical works by Marina Abramovic will be re-performed by the Brazilian artist Andrea Boller. The space will also host conversations with guests from a variety of fields, as well as educational activities and a collection of publications on performance.

MIT Neuroscientist Adam Horowitz in conversation with FLAGCX’s Luisa Martini, Roberto Martini, and Boo Aguilar on technologies related to virtual realities and self-quantifying
Andrea Boller reperforming Abramovic’s “Freeing the Voice”

Video Gallery

Terra Comunal - Reperformances
Terra Comunal - Cleaning the House
Terra Comunal - Space In Between
Terra Comunal - Abramovic Retrospective

Visual Arts and Technology Management Juliana Braga de Mattos
Adjunct Nilva Luz
Assistant Sandra Leibovici
Studies and development Marta Colabone
Graphics Hélcio Magalhães Adjunta Karina Musumeci
Assistants Rogério Ianelli, Denis Tchepelentyky
Product development Évelim Moraes
Adjunct  Andressa de Gois
Diffusion and promotion Marcos Ribeiro de Carvalho
AdjunctFernando Fialho
Assistant Aline Ribenboim
Public Relations Milton Soares de Souza
Adjunct Carlos Rodolfo Cabral Assistente Malu Maia
International relations Aurea Leszczynski Vieira Gonçalves
Assistant Heloisa Pisani

SESC Pompeia

Manager Elisa Maria Americano Saintive
Adjunct Sérgio Pinto
Programming Thiago Freire Produção Alcimar Frazão, Carolina Barmell Educational Larissa Meneses e Cibele Camachi
Communication Roberta Della Noce, Frederico Zarnauskas, Lara Pessoa, Carlos Rocha, Igor Cruz, Fernanda Porta Nova
Infrastructure Marcelo Coscarella, Rafael Della Gatta Alimentação Raquel Lopes
Service Cláudia Regina de Souza
Administrative Paulo Delgado
Services Ricardo Herculano

Terra comunal – Marina Abramovic
Curator Jochen Volz
Assistants Curator Maria Catarina Duncan, Sidney Russell

Terra comunal – MAI
Curators Marina Abramović, Paula Garcia, Lynsey Peisinger

Exhibition Team
Executive production Casa Redonda
Executive Director Jasmin Pinho
Production Director Minom Pinho, Angela Magdalena
Producers Amanda Ferreira Gomes, Ana Chun, Ana Luiza Pellicer, Carolina Trevisan, Renata Moura
Architetcs Metro Arquitetos Associados, Martin Corullon, Gustavo Cedroni, Helena Cavalheiro, Juliana Ziebell, Marina Pereira, Luiz Tavares, Marina Cecchi Light and Video  Samuel Betts
Security Director David Berg
Eletrical Director Murilo Jarreta
Furnitures production for The Abramović Method Elástica – William Zarella Jr.
Furnitures consultant Peter Superti
Educational Project Zebra 5
Graphic Design Hugo Huerta Marin
Graphic Production Prata da Casa Bruno Mortara, Emanuel Della Nina, Renata Nunes
Translators Ruth Dafoe, Nicolas Brandão, Mariana Nacif Mendes
Text reviewer Regina Stocklen
Website creation and development TV1
Press Sofia Carvalhosa, Renata Martins
Video Direction Felipe Lima
Video Production Mão Direita
Voiceover The House with the Ocean View Antoniela Canto

Facilitators for The Abramovic Method
Adriana Caparelli
Alexandre de Angeli
Amanda Preisig
Ana Emília Andrade
Ana Luiza Leão
Anitta Bertelli
Arthur Moreau
Bruna Paula Moraes
Bruna Roncari
Carlos Henrique Oliveira
Carolina Brandão
Carolina Zoli
Charlaine Rodrigues
Daniella Soares Barsoumian
Débora Andrea Blank
Deni carvalho
Denise Rodrigues Barbosa
Diego Castro
Eduardo Colombo
Eloisa Torrão
Fabio Lopes
Felipe Bittencourt
Gabriel Brito
Gabriela Leiras
Gilka Verana
Giulia Fontes
Isabela Mariotti
Isabella Pellegrini
Isabela Rossi
Jaya Batista
Jean Carlo Cunha
João Pedro Canola
Jocarla Gomes
Laís Marques
Laura Moreira
Lilian Colosso Fontenla
Luana Jimenes
Luana Martins
Luciana Shirakawa
Luiz Felipe Lucas
Mainá Santana
Manuela Afonso
Marcelo Prudente
Marco Biglia
Marcus Garcia
Marcus Vinícius Valente
Marina Matheus
Rafael Amambahy
Rafael Limongelli
Rodrigo Franco
Rogerio Luiz Pereira
Rogerio Migliorini
Samantha Nascimento
Tata Gouvea
Tathy Yazigi
Tatiana Schunck
Vera Bonilha

Photos by Hick Duarte, Victor Nomoto, and Victor Takayama
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